After graduating from the University of the Philippines with a degree in Economics, Sitchon embarked on a remarkable journey, traversing the worlds of international advertising and banking. Her tenure as a government securities trader and investment banker laid the groundwork for her exceptional leadership skills, which she later brought to La Belle Fête. During her stewardship, La Belle Fête rose to prominence, etching its name as one of the foremost event companies in the Philippines. But it was during the tumultuous times of the COVID-19 pandemic that Sitchon’s resilience shone brightest. Demonstrating uncanny adaptability and entrepreneurial spirit, she founded three new enterprises, each uniquely tailored to meet the evolving demands of their clientele.

However, Sitchon’s true metamorphosis began when she exchanged the calculative precision of

banking for the boundless realms of art. Her love affair with painting, rooted in childhood memories of her grandmother’s garden, blossomed into a distinctive style that merges abstraction with representation. Through her art, Sitchon creates a dialogue between viewer and canvas, using a blend of undefined lines, dramatic compositions, and a spectrum of colors that evoke both whimsy and profundity.

Her pieces are more than just visual delights; they are narratives of her journey. Each stroke ofher brush reflects a deep connection to her subjects, particularly flowers, which have been a constant motif in her life and work. Sitchon’s art is a testament to her belief in expression over impression, a principle that earned her a spot in Preview Magazine’s Top 25 Creatives. In every endeavor, Ycoy Sitchon stands as a beacon of inspiration, urging us to embrace our passions and flourish. Her story is not just one of success in the corporate and artistic worlds; it is a reminder of the transformative power of embracing one’s true calling.